The 2009 "Horizon Report" called mobile technologies "an opportunity for higher education to reach its constituents in new and compelling ways." The report implied that academic libraries would find them to be the ideal tools for bringing reluctant researchers to the library, mainly for their convenience. It's not hard to see why--in 2008, mobile phones were in the hands of more than 4 billion users, a 61% penetration rate worldwide. By 2012, the mobile phone is expected to outsell the personal computer. The leaders in mobile communication are, not surprisingly, adults in the 18 to 29 age group, the traditional college-age student. Academic libraries are not blind to this--a 2009 "Library Journal" survey found that 65% of academic libraries either already offer or plan to offer mobile services. If one's library is in that 35% with no plans for mobile outreach keep reading--one will find ideas to make his/her library a true 21st-century information hub.