NotesFAQContact Us
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ870624
Record Type: Journal
Publication Date: 2009
Pages: 21
Abstractor: As Provided
ISSN: ISSN-0897-5930
Microsoft in Southeast Europe: A Conversation with Goran Radman
Pendergast, William; Frayne, Colette; Kelley, Patricia
Journal of Teaching in International Business, v20 n4 p330-350 2009
Goran Radman (GR) joined Microsoft in 1996 and served until Fall 2008 as Microsoft Chairman, Southeast Europe (SEE) and Chairman, East and Central Europe (ECEE). Based in Croatia, where he enjoys sailing the Adriatic coast and islands, he spoke with the authors during 2008 and 2009 about his experience launching Microsoft's commercial presence in the region. His conversation ranged widely and incisively among such topics as Microsoft's business model, its market entry strategy, the role of partnerships, the structure and process of Microsoft's business operations, national business environments in the region, the role of country managers, and Microsoft's practice of knowledge management. This article captures highlights of these conversations. Goran Radman is currently founder and director of NAUTAR consultancy in Zagreb.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Europe