The most important knowledge and skills a college education should develop in young people are those underlying good character, such as integrity, responsibility, work ethic, intellectual curiosity, mental flexibility, and wisdom. When leaders fail, most frequently it is because of issues of character, not lack of knowledge or intellectual abilities. This article describes how to put character development into practice in a university setting (Oklahoma State University) through admissions processes and through instruction via a track in ethical leadership. The article also describes the theory behind the innovations and also ways these innovations can be put into practice.