Courses: Mass Communication, Persuasion, Media Literacy, Political Communication, and Communication Theory. Objectives: This activity introduces students to priming theory through atmospheric peripheral cues. Students learn about media priming and understand how priming effects may occur in real-world situations.

In this essay, we move towards theorizing an asexual-affirming communication pedagogy. We position asexual-affirming (or ace-affirming) communication pedagogy as having two core commitments: (1) challenging allonormativity and (2) creating ace-affirming spaces. In developing pedagogical praxis points for these commitments, we address the tensions…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Despite efforts to increase teaching of biotechnology worldwide, there are concerns that public literacy of genetic technologies remains insufficient. Improved education strategies are expected to empower individuals to make informed decisions about biotechnology. To evaluate the teaching and learning of this complex topic, qualitative assessment…

This article introduces an assignment that will help instructors effectively teach media grammar and convergence to their students. Hybrid letter writing (HBL) is an experiential learning assignment where students learn about media grammar and convergence by experiencing it. The current modus operandi of teaching convergence and media grammar is…

There is a dearth of studies on how college students prepare for the threat of natural disasters. This study surveyed college students' preferences in mass media use prior to an approaching hurricane. The convenience sample (n = 76) were from a university located in the hurricane-prone area of the central Gulf of Mexico coast. Interestingly,…

Based on recent political happenings, such as Brexit (UK) and the election of Donald Trump (USA), it has become clear that political marketing has been using 'Big Data' intensively. Information gathered from social media networks is organized into digital environments and has the power to determine the outcome of elections, plebiscites and popular…

Current communication textbooks proffer conflicting, vague, or incomplete definitions of the core concepts of "mass communication" and "news," contributing to confusion among students, and subsequently in the public sphere, of what experts in the field mean when discussing news and mass media. The analysis in this article…

Background: Healthy Ageing is a complex intervention aimed at reducing the prevalence of loneliness among elderly Dutch people. Purpose: This study aimed to assess how mass media communication materials, information meetings, and psychosocial courses were received by elderly people at high risk of loneliness. Methods: Face-to-face interviews with…

Online courses are becoming more common at institutions of higher education, yet teaching online creates many challenges, including how to foster instructor immediacy in the online learning environment. Student feedback on audio and video teaching techniques were collected in two undergraduate online classes. Students thought that using video in…

Through a semi-structured survey of mobile journalists (N = 433), the study investigated mobile journalists' learning needs and learner experiences related to their digital skills development with smartphones. Results indicate that not only novice journalism students but also experienced educators, professionals, or mass communication and media…

In this study, we argue that there are unemployed information sector graduates who could benefit greatly from infopreneurship if more awareness and popularization of the practice were achieved. The purpose of this study was to investigate the status and development of infopreneurship in Nigeria and South Africa. The study focused on…

Research has shown that professionals who act unethically in the workplace likely have an academic background with academic dishonesty violations. Given that understanding and teaching academic honesty behaviors are critical to best prepare future media professionals, this research examines discussions of academic dishonesty in "Journalism…

Courses: Critically fun is a single-class activity for communication classes discussing persuasive messages, the effects of mass media, or rhetorical analysis (e.g. public speaking, communication theory, mass media, and rhetoric). Objectives: By the end of the activity, students should be able to analyze critically the rhetorical significance of…

Purpose: The article explores how best agricultural extension and advisory services (AEAS) can contribute to communicative interventions in preventing the COVID-19 outbreak in rural and farming communities. Methodology: An action research was conducted in Iran, as one of the top countries experiencing the COVID-19 outbreak. Findings: A strategic…