Peer reviewed
Direct linkERIC Number: EJ972764
Record Type: Journal
Publication Date: 2011
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
That Bookstore in Blytheville
Philhours, Melodie Jordan; Alberson, Amy Kurck; Naylor, Catherine
Marketing Education Review, v21 n3 p297-304 Fall 2011
Mary Gay Shipley built a charming business in Blytheville, Arkansas. She and her bookstore have a national reputation in the book world. Can that Bookstore in Blytheville leverage its reputation and charm into real profit? (Contains 2 notes.)
Descriptors: Reputation, Marketing, Small Businesses, Retailing, Sales Occupations, Books, Institutional Characteristics, Change Strategies, Organizational Change
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
