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ERIC Number: EJ530965
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0897-5930
EISSN: N/A
An Investigation of Marketing Educators' Approach to Teaching International Marketing in the Introductory Marketing Course.
Zimmer, Robert J.; And Others
Journal of Teaching in International Business, v8 n1 p1-24 1996
A survey of 122 college teachers of marketing courses investigated the extent and methods of their inclusion of international marketing into the course curriculum. Findings suggest that, among those teaching international marketing, how they acquired their international knowledge had a significant effect on how they taught international marketing. Problem areas and solutions are identified. (Author/MSE)
Descriptors: Business Administration Education, College Faculty, Educational Strategies, Higher Education, International Trade, Introductory Courses, Marketing, Surveys, Teacher Attitudes, Teacher Background, Teacher Characteristics
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A