NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
ERIC Number: EJ370589
Record Type: Journal
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Case for Higher Education Marketing: Scouting the Higher Ground.
O'Brien, Peter
Journal of Tertiary Educational Administration, v9 n2 p145-55 Oct 1987
A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)
Descriptors: College Role, Costs, Entrepreneurship, Foreign Countries, Higher Education, Marketing, Public Policy, Student Characteristics, Student Recruitment
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A