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Peer reviewed Peer reviewed
ERIC Number: EJ456078
Record Type: Journal
Publication Date: 1990
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Enrollment Management with Academic Portfolio Strategies: Preparing for Environment-Induced Changes in Student Preferences.
Paulsen, Michael B.
Journal of Marketing for Higher Education, v3 n1 p107-19 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through curriculum mix and admissions selectivity. (Author/MSE)
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design, Education Work Relationship, Enrollment Trends, Higher Education, Labor Market, Marketing, Program Administration, Student Attitudes, Student Recruitment
Publication Type: Journal Articles; Reports - Evaluative; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A