Research suggests that institutional commitment to community engagement can be understood by examining levels of student, faculty, and community involvement in engagement; organizational structure, rewards, and campus publications supporting engagement; and compatibility of an institution's mission with this work (Holland, 1997). Underlying all of these factors is campus financial commitment to engagement and whether engagement is reflected as a budget priority and key component in resource development campaigns. This chapter examines ways in which engaged institutions allocate internal resources to support engagement and how these campuses have reshaped their institutional advancement programs (marketing, branding, and fundraising activities) to leverage financial support for engagement. The authors begin with a brief literature review discussing the relationship between advancement and engagement, followed by a formal investigation of how engaged institutions have approached resource development to support engagement programs. All colleges and universities discussed as engaged institutions in this chapter are recipients of the Carnegie Foundation's elective classification in curricular engagement and outreach and partnerships (Carnegie Foundation for the Advancement of Teaching, 2008). (Contains 1 table.)