Peer reviewed
ERIC Number: EJ573253
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1057-2252
EISSN: N/A
Writing Technical Documents for the Global Pharmaceutical Industry.
Bonk, Robert J.
Technical Communication Quarterly, v7 n3 p319-27 Sum 1998
States that technical writers in the global pharmaceutical industry write for two audiences: regulatory agencies and healthcare practitioners. Contends that information products that address these audiences must balance the competing forces of business interests, market penetration, and the cultural variables of products so tied to people's beliefs. Finds that audience analysis remains the key to crafting effective pharmaceutical documents. (PA)
Descriptors: Audience Analysis, Audience Awareness, Cultural Context, Global Approach, Technical Writing
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A