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Direct linkSnyder, Jason; Forbus, Robert; Cistulli, Mark – Journal of Education for Business, 2012
The authors utilized an experimental design across six sections of a managerial communications course (N = 173) to test the impact of instructor verbal aggressiveness and class attendance policies on student class attendance. The experimental group received a policy based on the principle of social proof (R. B. Cialdini, 2001), which indicated…
Descriptors: Attendance, Interpersonal Communication, Experimental Groups, Research Design
