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Direct linkSharma, Manoj; Batra, Kavita; Lakhan, Ram – Journal of Alcohol and Drug Education, 2020
Alcohol drinking is a global public health concern. Alcohol advertisements and promotions influence youth to initiate underage alcohol consumption. Exposure to displays of beer, wine, and liquor in various settings has been pivotal in creating favorable social and perceived norms for societies, which has tremendously influenced youth drinking…
Descriptors: Alcohol Abuse, Drinking, Advertising, Marketing
PDF pending restorationAssociation for Education in Journalism and Mass Communication. – 1995
The mass communication and society section of the Proceedings contains the following 20 papers: "Media, Bureaucracy and the Success of Social Protest: Media Coverage of Environmental Movement Groups" (Julia B. Corbett); "How People Use Newspaper-Sponsored Community Bulletin Boards: A Field Test of 'The Evansville Courier's' Courier…
Descriptors: Advertising, Broadcast Journalism, Higher Education, Mass Media Effects
Hacker, George A.; And Others – 1987
Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage…
Descriptors: Advertising, Alcohol Education, Alcoholic Beverages, Alcoholism
