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Direct linkSharma, Manoj; Batra, Kavita; Lakhan, Ram – Journal of Alcohol and Drug Education, 2020
Alcohol drinking is a global public health concern. Alcohol advertisements and promotions influence youth to initiate underage alcohol consumption. Exposure to displays of beer, wine, and liquor in various settings has been pivotal in creating favorable social and perceived norms for societies, which has tremendously influenced youth drinking…
Descriptors: Alcohol Abuse, Drinking, Advertising, Marketing
