This study establishes baseline information about the ways library publishing services integrate user studies of their readers, as well as common barriers to doing so. The Library Publishing Coalition defines library publishing as "the set of activities led by college and university libraries to support the creation, dissemination, and curation of scholarly, creative, and/or educational works." This area includes traditional as well as novel publication types. Results suggest that discussions of library publishing underrepresent engagement with readers but that ample room for increased attention remains. Existing reader-related efforts vary widely and may in some cases be happenstance. These efforts also face key barriers in lack of prioritization, lack of expertise, and lack of control of out-of-the-box platforms.