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Cenczyk, Robert Edward – ProQuest LLC, 2016
The decline in the number of liberal arts colleges since the mid-1950s has been precipitated by a number of factors, most prevalently the increase in larger comprehensive and research universities as well as the demand for job-ready degree programs. Since liberal arts colleges are largely tuition-driven, the lack of student interest has forced…
Descriptors: Case Studies, Marketing, Liberal Arts, Educational Change