Columbia has the Pulitzer Prize, Harvard has the Nieman and the University of Georgia has the Peabody award. Now North Carolina Agricultural & Technical State University has the lofty goal of joining the ranks of the elite with a prestigious journalism institute and prize all its own. With a new home and plans to unveil an award for journalistic excellence, the Institute for Advanced Journalism Studies at North Carolina A&T State University aims to be a one-stop shop for Black journalists. The Institute for Advanced Journalism Studies will unveil a rendering of the Vernon Jarrett Medal for Journalistic Excellence at the National Association of Black Journalists (NABJ) convention in Atlanta in August. The medal is named for one of NABJ's founding members and arguably one of the foremost media commentators on race relations, politics, urban affairs, and African-American history. Institute director DeWayne Wickham says that the medal, which will be attached to a monetary award and will be bestowed in much the same way as the Pulitzer Prize, is part of a grand plan to nurture future and current Black journalists and help increase their numbers in U.S. newsrooms.