Magazine publishers weathered the difficult recession year of 2009 with admirable resilience. Although several magazines failed and many saw reductions in advertising revenue, a number of new publications have been launched as industry professionals continue to demonstrate their ability to adapt to new technologies and difficult business…

Deeming 2006 disappointing for the magazine industry may be an exaggeration. Nevertheless, publishers have undoubtedly seen better years. Advertising revenue declined for a number of popular print titles, with publications such as "Field & Stream," "Outdoor Life," "Vanity Fair," "The New Yorker," "Skiing," and "Jane" shedding significant numbers…

The concept of "product" underlies the choice of books to be published, as well as their advertising, design, and sale. (Author)

The threat from school libraries coupled with misdirected publicity efforts has created the need for a massive nationwide public relations and advertising campaign whose main appeal should be to nonusers. (Author/NH)

Discusses the need for libraries to market the value of their services. Highlights include customer satisfaction surveys; competition with other information providers; borrowing ideas from the private sector; focusing on marketing electronic resources; targeting younger users; the importance of personal service; and having a budget for…

After a brief career in musical theater, Micki McIntyre entered the graduate library program at Columbia University, where she noticed a poster advertising free tuition to library employees. "There was a vacancy at the health sciences library, and that's how a theater major became a medical librarian." She's a medical librarian with…

The most surprising response from the "Library Journal" 2002 survey of 150 public libraries is that circulation is up after declines for the past couple of years. Budgets are holding their own, with a slight increase overall of 3%. Aggressive merchandising, promotion, and better circulation systems point to success. (AEF)

This article observes that it's not hard to understand why Google creates such unease among librarians. The profession, however, can't afford to be myopic when it comes to Google. As inescapable as it is, Google is not the Internet. And as the web evolves, new opportunities and challenges loom larger for libraries than who's capturing the bulk of…

This article presents the 10 best new magazines of 2008. They are: (1) BBC Knowledge; (2) Bible Study Magazine; (3) Culture: The Word on Cheese; (4) Food Network Magazine; (5) Lapham's Quarterly; (6) Miller-McCune; (7) NCAA Champion; (8) Science Illustrated; (9) Strategy; and (10) World Affairs. These magazines have in common the potential to…

This issue provides information on products and services for libraries from companies in North America, including a directory of products and services; a directory of suppliers; a shop-at-home supplier locator, organized by state or region; and a manufacturer's catalog and product showcase of paid advertisements. (LRW)