Sophisticated technology advances are delivering new and powerful ways for marketers to collect and use consumer data. These data-driven marketing capabilities present a unique challenge for students, as they will soon be expected to manage consumer data and make business decisions based on ethical, legal, and fiscal considerations. This article…

Among the proficiencies that marketing students should acquire, information literacy, the ability to gather and apply pertinent information to aid in decision making, is commonly overlooked. In this article, information literacy is explored along four complementary dimensions: instrumental, conceptual, reflective, and symbolic. Furthermore, the…

The increasingly widespread use of social software (e.g., Wikis, Google Docs) in second language (L2) settings has brought a renewed attention to collaborative writing. Although the current methodological approaches to examining collaborative writing are valuable to understand L2 students' interactional patterns or perceived experiences, they can…

This paper gives four examples of the use of short speculative fiction for teaching different aspects of information privacy. Information privacy is multi-faceted; as an area of study it intersects with a number of fields. A non-exhaustive list could include: law, information systems, decision science, marketing, management, philosophy,…

This paper presents an example of a project used in an undergraduate business intelligence class which integrates concepts from statistics, marketing, and information systems disciplines. SAS Enterprise Miner software is used as the foundation for predictive analysis and data mining. The course culminates with a competition and the project is used…

To improve the understanding of the drivers of interest, and its impact on other outcomes, researchers and educators need valid and informative measures capturing the different domains of interest. Answering the lack of interest measures in marketing education, we develop and psychometrically assess three instruments reflecting the theoretical…

Undergraduate marketing majors who were enrolled in the senior-level marketing capstone course engaged with current marketing news from credible sources and practiced data visualization as part of a teaching innovation, Fantasy Brand Leagues. The ten-week assignment treated brands like players in a game modeled after Fantasy Football. The…

Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic, environmental, and social goals. Drawing on a systematic analysis of sustainability…

In the ongoing march of industrial evolution there comes along technologies that have the power to transform businesses as we know it. The Internet revolutionized business/marketing in the nineties and today and bockchain has the potential to do the same for commercial transactions. Blockchain is a peer-to-peer model that can speed up processes…

This marketing unit focuses on the importance of forecasting in order for a farm family to develop marketing plans. It describes sources of information and includes a glossary of marketing terms and exercises using both fundamental and technical methods to predict prices in order to improve forecasting ability. The unit is organized in the…

Neuro-marketing, neuro-economics, and now the field of neuro-information systems (neuro-IS) is growing, and our students want to know more about it all. This paper presents the examination of the learning-needs of new entrants to the field of neuro-IS. The resulting elective course is targeted at IS undergraduate majors interested in learning…

For decades, marketing has been associated with moral lapses--an unsettling trend that is unlikely to change, short of substantially new methods in marketing ethics education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful Marketing offers an approach for analyzing moral issues that students have found easy to learn,…

The COVID-19 disease outbreak has resulted in governments around the globe taking action to put in place unparalleled methods for a response. One of the worst hit sectors is education. As campuses across countries started shutting down abruptly, online education was needed quickly and prompted educators to adopt different pedagogies. Marketing…

This article describes a novel grain marketing simulation game called "Marketing in a New Era" (MINE) that was developed for use in Extension producer meetings and other educational settings. Key benefits of MINE are that users can personalize the game's marketing simulation environment by incorporating information specific to their…