This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

This selective 72-item annotated bibliography presents references on information management, executive information needs, and marketing library services which were published in the late 1970s through 1982. (EJS)

This annotated bibliography presents annotations of 31 books and journal articles dealing with systems theory and its relation to organizational communication, marketing, information theory, and cybernetics. Materials were published between 1963 and 1992 and are listed alphabetically by author. (RS)

These nine cooperative extension bulletins provide basic information on various alternative agricultural enterprises. Discussed in the first eight bulletins are the following topics: business ownership (sole proprietorship, partnership, incorporation, cooperatives); business and the family (goals, qualifications, ways of ensuring family support,…

The 35 pathfinders in this collection provide selected information about information sources at the J. Paul Leonard Library for the following subjects: Biography; Book Reviews; Broadcasting; Business; Chemistry; Cinema; Computer Science; Corporations, Stocks and Industries; Costume and Fashion; Current Events and News Sources; Economic Censuses of…

A compilation of career information materials in the field of marketing and distribution is presented. The materials, produced in 1969-74, were collected from publishers; professional organizations; trade associations; individual businesses; colleges; universities; and Federal, State, and local government agencies. The materials were reviewed on…

This catalog is a collection of computer programs which have been designed and used as curricular support in Business Education on the college level. It is intended for use by the business instructor who wishes to initiate the use of the computer as an instructional aid in his courses. Discipline areas covered include: (1) accounting, (2) finance,…

The publication is a bibliography prepared in an attempt to assist guidance and distributive education personnel in their task of securing relevant published career information. Depending on overall adequacy, three categories of the National Vocational Guidance Association (NVGA)--highly recommended, recommended, and useful--were used in rating…

This annotated bibliography is the sixth in a series of monographs documenting the literature in the field of transition from school to work for individuals with disabilities. Many different types of documents are cited and abstracted, including journal articles, conference proceedings, project reports, videocassette recordings, presentations,…

Accessibility and findability of digitized archival resources can be a challenge, particularly for students or researchers not familiar with archival formats and digital interfaces, which adhere to different descriptive standards than more widely familiar library resources. Numerous aggregate archival collection databases exist, which provide a…

The aim of this annotated bibliography is to illustrate the range and type of materials available for marketing management, a tool that can help library managers determine client needs and provide feedback on library services and products. The bibliography includes 67 monographs, serials, and audiovisuals selected for information professionals who…

Reviews literature on marketing techniques for public, academic, special, and school libraries from 1982 to the present. Results of a survey of librarians in Indiana and Illinois on marketing techniques are included, and a 114-item annotated bibliography is presented. (LRW)

This listing of federally produced curriculum and instructional materials for marketing and distributive education is one of eight annotated bibliographies that provide information for vocational educators at the secondary, postsecondary, and adult levels. Introductory information given includes a description of how to use the listing and sources…

A synthesis of critical advancement concerns is presented: leadership-based advancement; clarity of purpose; marketing to advance; selling the small college; comprehensive financial development; the advancement process; and using consultants wisely. Sources for additional information are provided. (MLW)

New technologies transform the world, creating implications for marketing education. How should marketing educators educate students in order to prepare them for occupations in the future marketing field? Answers to this and similar questions depend on point of view. Technological innovations have implications for marketing educators in all…