Two studies are reported, each of which achieves personality change with both audiovisual self-confrontation (AVSC) and supportive, nondirective interviews. The first study used Ericksonian identity achievement as a dependent variable. Sixty-one male subjects were measured using Anne Constantinople's inventory. The results of this study demonstrated the power of AVSC for facilitating constructive personality change. The second study changed a variable that moderated effects in the first study: Tomkins humanistic vs. normative orientation. The subjects were 100 undergraduate students enrolled in large introductory psychology courses. The basic design was a 2x2 analysis of variance using four experimental conditions and one control condition. The results of this second study indicate that the process of change involves a shift in the locus of evaluation rather than simple differences in the kind of information generated in AVSC. It was concluded that the distinction drawn experimentally in these two experiments goes a long way toward explaining why there is so much confusion and unreliability in previous research on AVSC as a technique for promoting personality change. (Author/BW)