ERIC Number: EJ486200
Record Type: Journal
Publication Date: 1994
Legitimation Endeavors: Impression Management Strategies Used by an Organization.
Allen, Myria Watkins; Caillouet, Rachel H.
Communication Monographs, v61 n1 p44-62 Mar 1994
Investigates the impression management strategies embedded in the external discourse of an organization in crisis. Shows ingratiation to be the primary strategy. Finds that intimidation was used with special interest groups and that denouncement strategies were embedded in messages to competitors, special interest groups, and suppliers. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A