Hispanic Serving Institutions (HSIs; postsecondary institutions that enroll 25% or more Latinx students) are increasing in significance. But to what extent do students attending an HSI, or an emerging HSI (enrolls 15-24% Latinx students), identify with an organizational identity for serving Latinx students? There is a need to understand how members identify with an organizational identity because it affects satisfaction, sense of belonging, and success. Using secondary data from two qualitative research projects, the purpose of this study was to understand students' identification with an identity for serving Latinx students. Data indicate that students' levels of identification vary based on individual racial/ethnic identity. Implications are discussed.