This article draws on data collected during a pilot study conducted in two west London schools exploring young people's understandings of success. It considers ways in which "discourses of success," as part of New Labour's project of re-inventing schooling, may shape young people's subjectivity. The article examines articulations between New Labour policy and aspects of social difference and how these structure new identifications with success. In particular, the article explores how class, gender and ethnicity shape discourses of success and how they are implicated in their distribution. In conclusion, the article indicates how current education policy (particularly in relation to educational success) articulates the "public" domain with dimensions of the "private" self and suggests that understanding this is vital in the pursuit of social justice.