This article illustrates how the use of the basic elements of a story can help create an event that will stimulate imagination and encourage further reading. Margaret Robison, the librarian at the Virginia School for the Deaf and the Blind (VSDB) in Staunton, Virginia, decided that for Teen Read Week she would use a popular series as a bridge to encourage reading for pleasure. The final installment of the Harry Potter series had just been released, and interest was high amongst the students. Her goal was to harness the excitement and carry it forward into a reading incentive program that would culminate with the ending of Teen Read Week. She wanted the students to learn how reading can be a shared experience that is exciting, fun and full of adventure. In this article, the author describes how the reading incentive program operated and offers some helpful tips on how to implement one.