Although there is recurring empirical evidence of gentrifier families with young children, the importance of education-related factors in the migration and residential decision-making of rural gentrifiers have yet to be fully examined. Using the case study of Cranbrook, Kent, processes of education-led rural gentrification are revealed that are dominated by "counter-Londonising" in-migrants paying premium property prices to buy into exclusive rural school catchment areas. A rural expression of circuits of education is identified, which, to date, are represented as urban-specific strands of gentrification. Conceptually, the paper sheds light on links between education-led urban and rural gentrification; illuminating counterurban population movements tied to the prioritisation of familial relations and domesticity in perceived child-friendly rural environments.