A project to raise the percentage of student attendance to 95 percent or above was initiated at Brownsville Junior High in Miami, Florida. The school is geographically located in a low socioeconomic area and the students are 80 percent black. The program included the use of community resources and incentives of frisbees, yo-yos, t-shirts, hamburger sandwiches, chicken dinners, and record albums for students. Their sponsors were awarded gasoline certificates, horseback riding lessons, and trophies. All the incentives and awards were provided by merchants in the school attendance area. No tax funds were used to promote the program. The project is considered successful because the schoolwide percentage of attendance is up 2-4 percentage points, pupils are making a greater effort to get to school on time, and pupils are expressing more self-pride. (Author/MLF)