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ERIC Number: EJ325114
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Content of Television Political Spot Ads for Female Candidates.
Benze, James G.; Declercq, Eugene R.
Journalism Quarterly, v62 n2 p278-83,288 Sum 1985
Compares the content of female candidates' political spot ads with that of ads for a control group of male candidates in similar contests. Concludes that the biggest differences were in images, with females less likely to stress strength and more likely to stress compassion. (FL)
Descriptors: Content Analysis, Females, Journalism, News Reporting, Political Candidates, Television Commercials, Television Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A