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ERIC Number: EJ672883
Record Type: Journal
Publication Date: 2003
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1360-3124
EISSN: N/A
On the Development of Schools' External Public Relations in China.
Tianping, Yang
International Journal of Leadership in Education, v6 n2 p185-191 Apr-Jun 2003
Public relations is a basic function of a modern school's management, while external public relationship is a basic principle and component of it. To develop a school's public relationship, efforts should focus on its key publics, strengthening its coordination and communication with governments, education departments, and local communities. (Author)
Descriptors: Elementary Secondary Education, Foreign Countries, Government School Relationship, Politics of Education, Private Schools, Public Relations, Public Schools, School Community Relationship
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China
Grant or Contract Numbers: N/A