This research considers how distinct news frames work in combination to influence information processing. It extends framing research grounded in prospect theory (Tversky & Kahneman, 1981) and attribution theory (Iyengar, 1991) to study conditional framing effects on associative memory. Using a 2 x 3 experimental design embedded within a probability survey (N = 379), tests examined the effects of two different frame dimensions--loss-gain and individual-societal--on the complexity of individuals' thoughts concerning the issue of urban growth. Findings indicate that news frames interact to generate more or less complex cognitive responses, with societal-gain frame combinations generating the most detailed cognitions about the causes, components, and consequences of urban growth. Directions for research on media framing are discussed.