Racial framing can have strong effects on programs, policies, and even evaluations. Racial framing developed as a justification for the exploitation of minorities and has been a primary causal factor in the persistence of racism. By being aware of its pattern, structure, origins, and how racial framing generates effects, we can significantly reduce its influence, thus enhancing the rigor of our studies by controlling for a potential bias that's often covert. Stories play a critical role in framing and reframing processes. They constitute a key part of the vocabulary of action.