Descriptor
Source
| Public Relations Review | 4 |
Author
| Alexander, Jill B. | 1 |
| Esrock, Stuart L. | 1 |
| Genest, Christina M. | 1 |
| Goodman, Michael B. | 1 |
| Hainsworth, Brad | 1 |
| Hutton, James G. | 1 |
| Leichty, Greg B. | 1 |
| Meng, Max | 1 |
| Wilson, Laurie J. | 1 |
Publication Type
| Journal Articles | 4 |
| Reports - Research | 4 |
| Information Analyses | 1 |
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Peer reviewedEsrock, Stuart L.; Leichty, Greg B. – Public Relations Review, 1998
Examines how corporate entities use the Web to present themselves as socially responsible citizens and to advance policy positions. Samples randomly "Fortune 500" companies, revealing that, although 90% had Web pages and 82% of the sites addressed a corporate social responsibility issue, few corporations used their pages to monitor…
Descriptors: Agenda Setting, Communication Research, Corporations, Organizational Communication
Peer reviewedHutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M. – Public Relations Review, 2001
Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate…
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Public Relations
Peer reviewedHainsworth, Brad; Meng, Max – Public Relations Review, 1988
Reviews the growing body of literature on issue management and surveys the top 21 "Fortune" 500 industrial corporations of 1985. Offers a definition of issue management which may provide a common framework in which issue management may be correctly understood and recognized. (MS)
Descriptors: Communication Research, Industry, Organizational Communication, Organizational Objectives
Peer reviewedWilson, Laurie J. – Public Relations Review, 1994
Discusses ways a revolution in business management emphasizing people, values, integrity, and communication should also change the approach to public relations. Reviews research to demonstrate that coalition companies possess the characteristics of excellent companies. Argues that perhaps this community relations function will lead from the…
Descriptors: Administrative Principles, Business Administration, Ethics, Higher Education
