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ERIC Number: EJ178872
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
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Marketing and Distribution: New Dimensions of Marketing Careers
Harris, E. Edward
Business Education Forum, 32, 6, 22,25-6, Mar 78
Findings from research at Northern Illinois University on marketing positions were used to identify job levels and promotion criteria in food marketing, general retail merchandising, and wholesaling. Interviews with business executives in the three areas provided the marketing occupational information needed in vocational distributive education programs. (MF)
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