This article describes a novel approach for introducing 4-H to non-traditional/diverse audiences using 4-H Food Challenge. Set in a low SES and minority-serving rural school, Food Challenge was presented during the school day to all 7th grade students, with almost half voluntarily participating in an after-school club component. Program design supported school-level STEM enrichment and career development priorities. Topics addressed ranged from food handling/safety to nutrition and cost analysis. Conclusions include a summary of student outcomes and recommendations for school and adult partnerships. Implications for reaching non-traditional 4-H audiences through non-competition formats are discussed.