Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?.

Mason, J. Barry; Wilkinson, J. B.

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Peer reviewed

ERIC Number: EJ173417

Record Type: CIJE

Publication Date: 1978

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Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?

Mason, J. Barry; Wilkinson, J. B.

Journal of Advertising, 7, 1, 56-9,47, W 78

Assesses the magnitude and incidence of experimentally determined deceptive advertising decisions in supermarket advertisements. Shows that many reduced-priced items are displayed less prominently, lessening a consumer's ability to show economically. (RL)

Descriptors: Adults, Advertising, Consumer Education, Consumer Protection, Food Stores, Layout (Publications), Merchandise Information, Merchandising, Publicize, Purchasing

Publication Type: N/A

Education Level: N/A

Audience: N/A

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