In Phase 1, 4 pigeons were trained on a three-component multiple concurrent-chains procedure in which components differed only in terms of relative terminal-link entry rate. The terminal links were variable-interval schedules and were varied across four conditions to produce immediacy ratios of 4:1, 1:4, 2:1, and 1:2. Relative terminal-link entry rate and relative immediacy had additive and independent effects on initial-link response allocation, and the data were well-described by a generalized-matching model. Regression analyses showed that allowing sensitivity to immediacy to vary across components produced only trivial increases in variance accounted for. Phase 2 used a three-component concurrent-schedules procedure in which the schedules were the same as the initial links of Phase 1. Across two conditions, the relative reinforcer magnitude was varied. Sensitivity to relative reinforcer rate was independent of relative magnitude, confirming results of prior studies. Sensitivity to relative reinforcer rate in Phase 2 did not vary systematically across subjects compared to sensitivity to relative entry rate in Phase 1, and regression analyses confirmed again that only small increases in variance accounted for were obtained when sensitivities were estimated independently compared with a single estimate for both phases. Overall, the data suggest that conditioned and primary reinforcers have functionally equivalent effects on choice and support the independence of relative terminal-link entry rate and immediacy as determiners of response allocation. These results are consistent with current models for concurrent chains, including Grace's (1994) contextual choice model and Mazur's (2001) hyperbolic value-added model. (Contains 5 tables and 6 figures.)