A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…

For the study of mass communication in social, cultural and political contexts, this annotated resource guide presents a list of materials available in the McGill University Libraries in Montreal, Canada. As a select bibliography, the guide concentrates on current sources, although some historical coverage of newspaper and journalism is included.…

Since voters rarely have access to a candidate's unexpurgated statements, they rely on political advertising, film footage, and media interpretations. Thus, their expectations of candidates generally reflect selective reporting and self-aggrandizement. A framework for researching the degree of understanding reached between politicians and the…

"Skyscraper" is a Hollywood action film ("Skyscraper" official film site: www.skyscrapermovie.com) directed and written by Thurber scheduled to be released on 13 July 2018. We present an analysis of the feat shown in the recently released teaser poster and trailer of the film. Although the feat appears to be unrealistic at…

The teacher is provided with a range of practical suggestions for teaching about mass media. Chapters are devoted to the press, magazines, television, advertising, and film. The author argues that the teacher must start from the place of the various media in the lives of the children and not from a desire to instruct the children as to what they…

English for Mass Communication is a course offered by the Faculty of Communication and Media Studies to the students studying at the Departments of Journalism, Radio, Television and Film, and Public Relations and Advertising in their sophomore year. Students taking this course are required to make a presentation at the end of the semester. In…

The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…

The Committee on Public Information was created by President Woodrow Wilson in 1917 and charged with informing the public about the war in Europe. Under the leadership of newspaper publisher George Creel, the Committee undertook a vigorous campaign that included censorship of government press releases; the production of posters, films, and…

Visual scripting is the coordination of words with pictures in sequence. This book presents the methods and viewpoints on visual scripting of fourteen film makers, from nine countries, who are involved in animated cinema; it contains concise examples of how a storybook and preproduction script can be prepared in visual terms; and it includes a…

A curriculum guide for grade 7, the document is devoted to the occupational cluster "Communications and Media." It is divided into six units: advertising, film and photography, radio and television, journalism and publishing, library and periodicals, and transocean communications. Each unit is introduced by a statement of the topic, the…

This document represents the only issue of UNESCO International Clearinghouse on Children and Violence on the Screen's newsletter published in 2001. The report describes research findings concerning children and media violence, children's media use, and activities aimed at limiting gratuitous media violence. One article summarizes three workshops…

The Action-Communication-Expression program, an extension of a speech communication class in a Houston (Texas) high school, involves visual and concrete communication, such as photography, script writing, and filmmaking. Students in two speech classes work in small groups of four or five, independently of the teacher, after receiving initial…

The purposes of this handbook are to assist teachers in examining a number of concerns regarding the expression of sexism in language and literature and to provide some suggestions for coping with these problems in the classroom. The first section, devoted to language, considers stereotyping and role expectations, as well as the following areas of…

Connecting the curriculum of the K-12 classroom with the "curriculum of the living room," this book helps teachers and library media specialists maintain a viable program of visual (or media) literacy by presenting background information on the visual literacy movement and dozens of effective strategies and classroom activities that are ready to…

Current media--films, videos, television programs, advertising in both print and television, and newspaper and magazine articles--can be successfully employed in college literature and composition classes, enhancing the learning environment by involving those students who might otherwise show disinterest. For example, a unit on pornography,…