This paper considers some of the methodological implications of undertaking and representing multimedia and digital, ethnographic work. It explores some of the challenges and opportunities of working with and across a range of media, and explores some of the consequences of bringing hypermedia applications to ethnographic work. The paper draws on a project that sought to explore the learning opportunities and experiences of an interactive science discovery centre, and that utilised a multimedia, ethnographic approach. The paper locates this methodological approach alongside recent and ongoing developments within qualitative research, and aims to situate educational research within the context of these developments. The paper particularly addresses issues of integrating different forms of qualitative data, ethnographic "design", the ethics of research practice, communication and capacity building. (Contains 1 figure.)