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Direct linkKilijanek, Aleksandra; Ozga, Wioletta Karina – Applied Cognitive Psychology, 2022
The study's main goal was to investigate the impact of various types of shocking content of provocative advertisements on brand recall and visual attention engagement. The experiment used the eye-tracker (iViewX RED500) to record the eye movements. Forty-one participants were divided into two groups. Provocative (drastic, religious, and erotic)…
Descriptors: Advertising, Attention Control, Attention, Eye Movements
