The latter part of the twentieth century has brought explicit emotional appeals; some by advertisers for commercial goods and others from political and religious leaders. The religious appeals to feelings can be traced back in history to the revivals in the mid-eighteenth century where the "Great Awakening" opened up religious sermonizing to a new and powerful evangelism. The sermons by the Puritan preachers of this period played an important role in awakening listeners to their state of sin and to the hope of salvation. The style of their sermons was not meant to impress but to reveal. There was, however, a moderation in most of the Puritan clergy that was a balance between reason and emotion. They did use tropes, especially metaphor, dramatic elaboration, and other stylistic maneuvers, but the balance between reason and emotion was weighted more to the side of logic as the primary means of persuasion. In the end, the revivalism diminished, but uses of emotional appeals did not. The Great Awakening left, among other things, a legacy of evangelism. And just as clearly, the moderates of the Great Awakening, who espoused a balance between rational and emotional appeals and sought to convert the whole person--these preachers also left a legacy, a legacy of tolerance and practical wisdom. (MS)