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Peer reviewed Peer reviewed
ERIC Number: EJ192246
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors.
Barry, Thomas E.
Journal of Advertising, v7 n4 p9-16 Fall 1978
Illustrates that guidance counselors from grade schools have negative attitudes about the advertising practices aimed at children. Presents additional evidence that guidance counselors are unaware of the changes being made in advertising aimed at children, such as limiting commercial time during children's television shows. (RL)
Descriptors: Advertising, Child Development, Childrens Television, Counselor Attitudes, Counselors, Elementary Education, Negative Attitudes, Public Opinion, Public Policy, Television Viewing
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A