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ERIC Number: EJ267340
Record Type: Journal
Publication Date: 1982-Jun
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Electronic Analysis of Communication.
Baggaley, Jon
Media in Education and Development, v15 n2 p70-73 Jun 1982
Discusses the use of microcomputer-based testing methods in media and community research, with descriptions of the Programme Evaluation Analysis Computer (PEAC) developed for the Ontario Education Communications Authority and of the application of the PEAC system in a study of second-by-second responses to Orson Welles'"War of the Worlds." (JL)
Descriptors: Audience Participation, Communication Research, Computer Oriented Programs, Man Machine Systems, Measurement Techniques, Microcomputers, Online Systems, Pilot Projects, Programing (Broadcast), Television Research, Television Viewing, Undergraduate Students
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A