In this study, internal marketing and turnover intention were discussed, and the effect of internal marketing on physical education and sports teachers' turnover intentions. The internal marketing scale and the turnover intention scale, previously developed, were used as data collection tools. In the study, 201 physical education teachers…

Internal marketing is the practices that satisfy the demands and needs of the employees and satisfy them. Organizational commitment is a concept related to the integration of an employee with his or her organization. This study focused on educational organizations and examined the effect of internal marketing on education and organizational…

The aim of this study is to investigate the effect of internal marketing on physical education and sports teachers' job performance. Data were obtained from physical education and sports teachers (N=157) working in public institutions in Turkey. The data were collected with two scales measuring internal marketing and job performance. Descriptive…

Although game based learning has been widely utilized by the military, education, marketing, and advertising sectors, its effectiveness as a learning strategy or training tool is still unclear (Ariffin, Oxley, & Suliman, 2014). The present study addresses this gap and examines the effectiveness of using game based learning in primary school…

Although game based learning (gbl) has been widely utilized by the military, education, marketing, and advertising sectors, its effectiveness as a learning strategy or training tool is still unclear (Ariffin, Oxley, & Suliman, 2014). The present study addresses this gap and examines the effectiveness of using game based learning in primary…

Purpose: There is a rapid growth of technical education in the last decade in terms of the number of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is a noticeable gap in between the actual number of enrollments and intake capacity of these institutes. In the year 2015-16, 46%…

The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…

Nineteen scholarly papers and seventeen abstracts comprise the content of the fifteenth annual Brick and Click Libraries Conference, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship.…

This paper explores the potential opportunities that OpenCourseWare (OCW) offers in providing wider access to tertiary education, based on the ideal of "the right to education." It first discusses the wider implications of OCW, and its underlying philosophy, before using a case study of a tertiary preparation program (TPP) at the…

Human beings have always enjoyed a special relationship with the organisation of audible sound we call music. Through the passage of time, the roles and functions of music have represented manifold expressions to people, and in the present day music is ubiquitous and readily available to all who seek it. Recent advances in digital music technology…

In this presentation we will examine the situation of English as a Second Language (ESL) program managers, many of whom are charged with the responsibility of marketing their programs and recruiting students internationally, often with little or no training in how to do so (Eaton, 2005). Not only are they set forth ill-prepared, the repercussions…

These proceedings document the fifth year of the "Brick and Click Libraries Symposium", held annually at Northwest Missouri State University in Maryville, Missouri. Thirty five peer-reviewed papers and abstracts, written by academic librarians, and presented at the symposium are included in this volume. Many of the entries have…