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Direct linkGeitz, Gerry; Brinke, Desirée Joosten-ten; Kirschner, Paul A. – Journal of Teaching in International Business, 2015
Relations between and changeability of goal orientation and learning behavior have been studied in several domains and contexts. To alter the adopted goal orientation into a mastery orientation and increase a concomitant deep learning in international business students, a sustainable feedback intervention study was carried out. Sustainable…
Descriptors: Goal Orientation, Feedback (Response), International Trade, Business Administration Education
Mostafa, Rania B. – Journal of Marketing Education, 2015
This article explores for the first time the moderating effect of students' readiness for cocreation on the student social media engagement and perceived value relationship. Ping's and Cadogan et al.'s procedures for assessing the structural model with interaction terms were followed. Results based on a sample of 353 university students…
Descriptors: Social Media, Teaching Methods, Educational Technology, College Students
