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| Coreil, Paul D. | 1 |
| Verma, Satish | 1 |
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Utilizing Evaluation To Develop a Marketing Strategy in the Louisiana Cooperative Extension Service.
Download full textCoreil, Paul D.; Verma, Satish – 1992
Marketing has become a popular strategic initiative among state extension services to meet the growing demand for program accountability. The Louisiana Cooperative Extension Service (LCES) began a formative evaluation of its marketing efforts as a step toward a comprehensive marketing plan. All extension faculty were surveyed to determine their…
Descriptors: Accountability, Evaluation Methods, Evaluation Utilization, Extension Education
