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Direct linkAckerman, David S.; Dommeyer, Curt J.; Gross, Barbara L. – Journal of Marketing Education, 2017
This study examines how three factors affect students' reactions to critical feedback on an assignment--amount of feedback (none vs. low amount vs. high amount), source of feedback (instructor-provided feedback vs. peer-provided feedback), and the situational context of the feedback (revision of paper is or is not possible). An incomplete 3 × 2 ×…
Descriptors: Marketing, Feedback (Response), Assignments, Student Attitudes
