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College Choice: Understanding Student Enrollment Behavior. ASHE-ERIC Higher Education Report No. 6.
PDF on ERIC Download full text
Paulsen, Michael B. – 1990
This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…
Descriptors: College Bound Students, College Choice, Colleges, Decision Making