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Direct linkBrazington, Alicia – Campus Technology, 2012
These days, branding is everything. Marketers go all out to position their product, control its image, and spin the message. For marketers at the nation's colleges and universities, the stakes are especially high. After all, they are entrusted with the image of institutions that have, in some cases, spent centuries building up their brand…
Descriptors: Marketing, Student Recruitment, Higher Education, Social Networks
