Publication Date
In 2024 | 0 |
Since 2023 | 0 |
Since 2020 (last 5 years) | 2 |
Since 2015 (last 10 years) | 4 |
Since 2005 (last 20 years) | 5 |
Descriptor
Foreign Countries | 5 |
Structural Equation Models | 5 |
Student Attitudes | 5 |
Marketing | 4 |
Reputation | 4 |
Universities | 3 |
Advertising | 2 |
College Choice | 2 |
College Students | 2 |
Graduate Students | 2 |
Institutional Characteristics | 2 |
More ▼ |
Author
Publication Type
Journal Articles | 5 |
Reports - Research | 5 |
Tests/Questionnaires | 1 |
Education Level
Higher Education | 5 |
Postsecondary Education | 5 |
Audience
Location
Malaysia | 5 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Mohamad Saleh, Mohamad Saifudin; Md Kassim, Normalini; Alhaji Tukur, Naziru – International Journal of Sustainability in Higher Education, 2022
Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…
Descriptors: Sustainable Development, Foreign Students, Structural Equation Models, Universities
Suki, Norazah Mohd – Campus-Wide Information Systems, 2013
Purpose: The study aims to examine structural relationships of product features, brand name, product price and social influence with demand for Smartphones among Malaysian students'. Design/methodology/approach: Data collected from 320 valid pre-screened university students studying at the pubic higher learning institution in Federal Territory of…
Descriptors: Foreign Countries, College Students, Telecommunications, Handheld Devices
Jan, Muhammad Tahir; Ammari, Djihane – Journal of Marketing for Higher Education, 2016
This paper mainly aims to identify the impact of online advertising on students' decision-making and their choice of higher education institutions. Data for this study were collected from 350 students from various Malaysian universities using self-administered questionnaires. The acquired data went through an exhaustive process to ensure that it…
Descriptors: Foreign Countries, Advertising, Internet, Student Attitudes
Hashim, Sharizal; Mohd Yasin, Norjaya; Ya'kob, Siti Aisyah – Journal of Marketing for Higher Education, 2020
The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…
Descriptors: Marketing, Universities, Reputation, Institutional Characteristics
Shafaei, Azadeh; Nejati, Mehran; Maadad, Nina – Journal of Marketing for Higher Education, 2019
The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…
Descriptors: Reputation, Marketing, College Faculty, Student Attitudes