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Chelliah, Shankar; Khan, Mohammad Jamal; Krishnan, Thilagavathy; Kamarulzaman, Muhammad Erzat Bin Md; Goh, Ning Ee – Journal of International Education in Business, 2019
Purpose: Although studies have examined the role of physical factors such as physical environment, price/fee and personal safety in the satisfaction of international students, the effect of social factors such as emotional support, ethical conduct and student-lecturer attachment in international student's satisfaction has yet to be explored. This…
Descriptors: Foreign Countries, Foreign Students, Intention, Student Satisfaction
Mohamad Saleh, Mohamad Saifudin; Md Kassim, Normalini; Alhaji Tukur, Naziru – International Journal of Sustainability in Higher Education, 2022
Purpose: This paper aims to investigate the relationship between a sustainable university brand and the intention of international students to study at Universiti Sains Malaysia (USM), one of Malaysia's premier universities. Moreover, the study explored the moderating effect of opinion leaders on the intention of international students to study at…
Descriptors: Sustainable Development, Foreign Students, Structural Equation Models, Universities