Purpose: Although studies have examined the role of physical factors such as physical environment, price/fee and personal safety in the satisfaction of international students, the effect of social factors such as emotional support, ethical conduct and student-lecturer attachment in international student's satisfaction has yet to be explored. This…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…